BEST NEW EDM: SO SO IN LUV - LOL
If psycho-pop bubble gum trap is a genre (and it is) then “LOL” belongs at the top of the charts.
I don’t see Beatport jumping to this genre classification any time soon so I’ve started a petition to help SO SO IN LUV's cause.
If you join the cause and scribe your name above link we may start to legitimize this marginalized genre of awesome ironically saccharine weirdness. Only then will we able to justify a e s t h e t i c as a true attribute of music production and give existential meaning to all versions of modern identity.
SO SO IN LUV - LOL
Business aside, this high energy bright-light chip-tune EDM would absolutely destroy at a certain kind of club night. You know the ones, where you’re instructed to come dressed as your favorite Disney princess and the only kind of dancing allowed is shuffling. See Denver’s “Once Upon a Turn Up! An Adult Disney Party” at Your Mom’s House for key reference. London’s So So in Luv is already being championed by publications like FADER and Dummy so you can take your snubbed-up-nose and re-evaluate all those blocked off aspects of your life and question your existence in this post-ironic age.
This is pure pop manic energy and its creation is beautiful. Just remember, “It’s not funny.”
From deep within the murky depths of the Los Angeles River emerged a creature: 50% raver, 50% comedian, 10% Robotcop. Kurt Kroeber doesn’t own a dog, operates Soundbleed (the world’s only dance party comedy talk show rave), and is down to party with you. Come up some time and say “Hey dude!” But definitely make sure to casually drop the secret Illuminati password.