BEST NEW TRACKS: TOVE STYRKE - SAY MY NAME
When we mention Tove Styrke, you may think, “Who?” Outside of her native Sweden, she is fairly unknown, but among the Swedish, she is a bonafide superstar. After a stint on Swedish Idol, her self-titled debut album went platinum and her sophomore album, Kiddo, did just as well when it was released in 2016.
TOVE STYRKE - SAY MY NAME
Now that she’s conquered the music scene in her home country, she’s ready to go global. Her new single, “Say My Name,” is an understated, textured and altogether confident up-tempo track. It’s also rumored to be the lead single off her third studio album, but really, it’s all guessing. Regardless of whether or not we’re set to hear more from the rising starlet soon, this jam is a true gift to the pop realm. Its theme is the oh so popular unrequited love story, but it’s presented with a twist. She sings of desire with sultry spoken word. The chorus goes, “Say my name / Wear it out like a sweater that you love / 'Cause I can't get enough when you / Say my name / Spill it out like a drink you should have skipped.”
Her voice is so quiet it kind of blends into the production, which bounces just like your head inevitably will while you sing along to the catchy beat.