BEST NEW VIDEOS: PHASES "I'M IN LOVE WITH MY LIFE"
Any time someone actually makes a good music video, bloggers feel the need to point out that it’s a dying art. Read any other post about PHASES phenomenal new vid “I’m In Love With My Life,” and they’ll all pine for the days when music videos “mattered.” This is, empirically speaking, a complete load of sh*t. Just because horrifying spectacles like TRL no longer fill the airwaves doesn’t mean music videos are no longer a viable way to introduce and interact with fans. In fact, you could make a pretty convincing argument that opposite is true (See OK GO).
Anyways, rant over. Back to PHASES and their kickass video. Rising from the ashes of former Los Angeles band JJAMZ, and by rising from the ashes I mean the four members who weren’t in Maroon 5 decided to start calling themselves PHASES, this quartet’s debut single reminds everyone of how awesome music videos can be. “I’m In Love With My Life” is a wonderful bit of juxtaposition and absurdity, as the song’s bubblegum message is contrasted with a backdrop of escalating catostrophe, all the while the whole thing is shot in reverse. That may sound confusing, but it makes perfect sense as you lose yourself in it for three and a half minutes. If you’re like me you’ll actually lose yourself in this video for 20-30 minutes, as you watch it over and over again.
PHASES - I'M IN LOVE WITH MY LIFE
Phases' debut album, also titled I’m In Love With My Life, is out now via Warner Bros.
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About Calvin Paradise
Calvin Paradise manages to live a productive life despite a childhood of home schooling and suffering from what some doctors have called the worst case of Groucho Marx's Syndrome in recorded history.