SXSW 2018: FRIDAY MUSIC HIGHLIGHTS

3/17/18
SXSW 2018 Friday

Our last day offered perhaps the most intense sound of the festival. It was loud and  weird .. but whatever happens here stays here right?! With that, our photographer Stuart Hargrove lead the way on Friday, snapping photos of some of the musicians we saw throughout the day and into the night. We’ve put together some of our favorite sets and some new artists we’ve been wanting to see and hear live. We’ve added some of the artists' music as well so that you can get a taste of what we heard. Scroll through below and be sure to check out our entire week long coverage here.

 

NATALIE PRASS

Natalie Prass

Natalie Prass

Natalie Prass

Natalie Prass was a vision! Her eclectic sound was like Miami Vice meets jazz. She delivered a noteworthy performance that with the right balance of  dark yet upbeat melodies elevated by strong vocals.

 

LALI PUNA

Lali Puna

Lali Puna

Lali Puna

They say opposites attract. And in  the case of Lali Puna, the low subdued vocals of Valerie Trebeljahr are contrasted by an super energetic synth and drum sound coming from Christoph Brandner. Their approach to indie electro pop was calming.

 

HOLY MOTORS

Holy Motors

Holy Motors

Holy Motors

Holy Motors

“Look at your shoes because Holy Motors is taking the stage. Some might call them shoegazers but their music was like a fun winding walk down a dirt road somewhere in Death Valley, while having a good conversation with nature and it’s curiosities.” - Stuart Hargrove

 

AMY SHARK

Amy Shark

Amy Shark

Amy Shark

Amy Shark

“Australian singer/songwriter Amy Shark wears her heart on her sleeve. Her frank and personal lyrics have been likened to Lorde’s, and carry a nostalgia that traces back to adolescent loves and existential prom nights spent staring at the stars. “ - Ingrid Rosales, We Are: The Guard for SXSW Blogger’s Guide

 

SHITKID

Shitkid

Shitkid

Shitkid

Shitkid

“This show was was hard. One of the most fun to be at for sure ... but damn! In between drinking and trying to figure out what song they were playing some noises were made that resembled songs. In true punk fashion they didn’t give a fuck and the crowd, myself included, didn’t give a fuck either and we all had a blast listening to chaotic hardly organized noise.” - Stuart Hargrove

 

ZOMBIES IN MIAMI

Zombies In Miami

Zombies In Miami

Zombies In Miami

I lived in Miami once, and it was scary. All sorts of weird things walking around, i.e. humans eating other humans alive (true story), the Kardashians, snow … so to say that the electronic duo from Mexico Zombies in Miami sounds haunting is perfectly fitting. They seem to capture the true essence of the the coastal city.

 

VOWWS

Vowws

Vowws

Vowws

Australian duo VOWWS fired up their set with a post punk sound from the 90s. Known for their scuzzed out sound, the two gave  pretty chilled out performance and pushed their sound into  the realm of  dark synth-wavey pop rock.

 

JOE CREPUSCULO

Joe Crepusculo

Joe Crepusculo

Joe Crepusculo

Hailing from Spain, Joe Crepusculo’s set turned out to be awesome and a lot of fun. He got everyone involved and his energy was beyond infectious lifting everyone’s spirits. He showcased his charismatic persona and we learned that listening to his music is perhaps the most entertaining way to learn Spanish.

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And that’s a wrap! Our adventure here at SXSW has come to an end. To experience a bit of what we saw you can check out the action on Instagram and our home page.

All images taken by Chris Chan for We Are: The Guard

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Beca Arredondo is easily unamused with all things not related to her interests. On her good days you can catch her avoiding the California sun and glued to her Mac plotting the next big thing. If you happen to run into her on the street and notice her wearing headphones do NOT disturb her. She is not responsible for any possible damage. Aside from the above she's very sweet and perky and responds well to good music and food.