TOP NEW SONGS: PRECIOUS KID - WAS IT WORTH THE LOVE SONG

8/3/18
Precious Kid

Does anyone happen to remember VHS tapes? If yes, perhaps you'll recall seeing stacks and stacks of homemade VHS, with hand-scrawled labels, chock full of recordings of MTV's 120 Minutes, made-for-TV movies, and random public-access cable programs.

A lot of you probably won't even remember 120 Minutes or public-access cable, which is a shame as both could be a source of unexpected genius (or at least some genuinely entertaining weirdness.)

Orange County duo Precious Kid revisit this strange, vanished era on "Was It Worth The Love Song," for those who might've missed it the first time around. Or, if you were there, it'll be a blast from the past, as the straight-to-VHS video quality of the music video will give you all the uncanny vaporwave tingles.

 

PRECIOUS KID - WAS IT WORTH THE LOVE SONG

Both the song and the video offer a critical re-evaluation of this transitory era. Musically, Precious Kid sound a lot like the slow fade from Punk Rock to New Wave, when bands like Blondie went glam, while others would slowly segue into the loosely-defined "college rock." Visually, "Was It Worth The Love Song?" extends a loving look at the cheap, lo-fi camcorder aesthetics of the early '90s. The inherent vaporwave connections are made explicit with a proliferation of neo-classical Doric columns and marble busts like you would find on a Macintosh Plus album cover.

Precious Kid were previously known as Justine and The Highs. This rebranding suggests this swan dive into early '90s aesthetics is an integral part of Precious Kid's identity. A cameo from a digitized Laura Palmer reinforces this interpretation. It's also a blue rose into Precious Kid'S unique, surreal universe. Imagine if The Black Lodge's entrance was at a Suncoast Video instead of in the middle of a Washington rainforest, and you're getting close to falling into Precious Kid’S orbit.

We Are: The Guard invite you to take this opportunity to re-awaken to wonder. There could be a mountain of inspiration right under your fingertips and you just don't know it yet.

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J. Simpson occupies the intersection between criticism, creativity, and academia. Based out of Portland, Or., he is the author of Forestpunk, an online journal/brand studying the traces of horror, supernatural, and the occult through music, fashion and culture. He plays in the dreamfolk band Meta-Pinnacle with his partner Lily H. Valentine, with whom he also co-founded Bitstar Productions, a visual arts collective focused on elevating Pop Culture to High Art.