VIDEO PREMIERE: JESSE SAINT JOHN - MOVE
Rising Pop Luminary jesse saint john Brings The Underground To The Masses - Quite Literally - In The "Move" Music Video!
Pop Music and the Indie Underground have a symbiotic relationship. Indie musicians need to pay attention to the tastes and trends of the wider musical culture if they have any hope of crossing over or breaking through. Pop musicians turn to the shadowy underground to find the latest, most cutting-edge, most interesting, relevant, and boundary-pushing sounds and styles from all over the globe. Think of shape-changing pop musicians like David Bowie, Prince, or Sia Furler for examples of this give-and-take relationship.
It's no coincidence that Orange County's jesse saint john cites two of these stylistic chameleons as formative role models and has worked with the third directly. jesse saint john employs a similar genre/gender-bending approach to his synthetic funk creations that will make you "M-O-V-E."
We've been obsessing over "Move" since it dropped earlier this year, as many have. For those who've missed saint john's infectious dance rock debut single the first time around, there's a sharp new video debuting on Billboard, that's about to catapult jesse saint john even further into the Pop Stratosphere.
It's no surprise. jesse saint john already has songwriting credits for some of the biggest names in the industry - Britney Spears and Charli XCX, to name a few. He's also worked with Sia Furler - co-writing 4 of the 5 songs on Sia's 2014 Opulence EP. Sia's a relevant touchstone, as another Pop artisan who regularly blends the experimental with the sharpness of Pop Music.
JESSE SAINT JOHN - MOVE
This underground/hi-fi duality is encompassed in the infectious energy of the "Move" music video. It's rough, raw, and ready, showcasing jesse saint john in an underground parking garage. This lo-fi aesthetic bursts forth into bright, vivid colors and crisp typography that could be a cover for Vice magazine.
of the mid-2000s. Sometimes referred to as "nu-rave," somewhat related to electroclash, Bloghouse was what happened when stylish young hipsters discovered Dance Music. It got a lot of pushback at the time, but was hugely influential in bringing electronic music to a wider audience and out of the concrete basement bunkers of underground techno clubs.
"Move" is stylish, while still adventurous and personal, which is why We Are: The Guard are so in love with his music and aesthetic. We'd like to think there's a Golden Age of Pop/Indie hybridization right around the corner, bringing people together and fostering communication and community.
J. Simpson occupies the intersection between criticism, creativity, and academia. Based out of Portland, Or., he is the author of Forestpunk, an online journal/brand studying the traces of horror, supernatural, and the occult through music, fashion and culture. He plays in the dreamfolk band Meta-Pinnacle with his partner Lily H. Valentine, with whom he also co-founded Bitstar Productions, a visual arts collective focused on elevating Pop Culture to High Art.