WTF: Billy Corgan Furniture Commercial?!

Just when we thought Billy Corgan couldn't get any more bizarre, The Smashing Pumpkins front man-turned-wrestling promoter has hustled a bunch of his beefcakes together to advertise...chairs. Yes. Wood chairs and furniture. Is this for real?
Corgan - whose previous WTF? accomplishments include opening a teahouse and dating Tila Tequila - says a mutual love for wrestling, combined with a sizeable charitable donation, convinced him to star in the commercial for the Chicago furniture mogul, Walter E. Smithe.
Watch as music and wrestling (and home furnishings) come together in a way not seen since the days of NRBQ and Captain Lou Albano, below:
Dear internet, we swear to God, Billy Corgan wasn't always this embarrassing: