Grouplove's Spreading Rumours (and STDs)
Whether it’s selling cars or trying to make Internet Explorer seem cool and edgy (sorry Alex Clare, you couldn’t even make that happen), it’s now the norm for indie acts to get their big break through television ads. This was the case for Grouplove, who’s obnoxiously catchy single “Tongue Tied” was featured in an Apple commercial showing how much more fun your friends can be if they all had an iPod Touch.
Spreading Rumours is the follow up to 2011’s Never Trust a Happy Song, which was packed with solid singles that begged you to sing along, and I wish I could say the same for this one. There are some pretty good tracks sprinkled throughout the album, but there were times where it felt like a chore to get through it.
“I’m With You” is a strong opener and instantly sucked me in with its happy, dream-like vibe. It’s easy to imagine Christian Zucconi softly singing, “yeah I’ve fallen for you...you know it’s true...” as you dye each other’s hair with Manic Panic and look at the Kurt Cobain tag on Tumblr for outfit ideas. (Okay, I got a little carried away with that one.)
The first single, “Ways To Go,” is the sound that Grouplove is known for. Like “Tongue Tied,” its bounciness and boy-girl vocals are infectious. Every time it comes on the radio, I turn it up and pretend I’m jumping around in a skintight skeleton catsuit just like Hannah Hooper’s until I have to remind myself that I’m driving. Just like the video, I totally believe that Grouplove has what it takes to help create world peace...or at least a few dance parties.
“Shark Attack” is worth a listen, being a mix of acoustic guitar and electronic drums that eventually turn into a tropical sounding lullaby. While “Sit Still” sounds like they spent a lot of time listening to the Arcade Fire, it’s definitely one of the stand out tracks on the album.
I totally had to double check if I was still listening to Grouplove when I heard this one. “Raspberry” is like listening to a Pixies cover band trying to create original material but it just ends up sounding A LOT like the Pixies...It’s up to you if you’re into that kind of thing.
I don’t know if it’s “Apple commercial” material, but if you liked their last album, chances are you won’t totally hate this one.