BEST NEW VIDEOS: KENDRICK LAMAR - GOD IS GANGSTA

1/15/16
Kendrick Lamar - God Is Gangsta

Kendrick Lamar “a.k.a. realest negus alive” has another blockbuster of a music video out, entitled “God is Gangsta.”

The short film, directed by Jack Begert, is scored by To Pimp A Butterfly tracks “u” and “For Sale?”. It begins with Lamar alone in a hotel room, getting black out drunk. After rapping most of the bars off “u,” including the refrain in which K. Dot memorably yelps, “Loving you is complicated.” The next cut is a hip hop baptism, which features King Kunta himself washing his sins away in a pool filled with topless women. Here he encounters Lucy, the devilish character from TPAB who appears to throughout the record tempting Kendrick with the lures of materialism. And that’s only about the halfway point. There’s much, much more, but I don’t want to spoil it all for you. Take in the full 7 and half minutes below:

 

KENDRICK LAMAR “GOD IS GANGSTA”

To Pimp A Butterfly is nominated for 11 Grammys, including Album of the Year and Song of the Year (“Alright”).

 

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Calvin Paradise manages to live a productive life despite a childhood of home schooling and suffering from what some doctors have called the worst case of Groucho Marx's Syndrome in recorded history.