FLETCHER MAKES BEING “BITTER” LOOK COOL

6/16/20
Fletcher - Bitter | Top Pop Songs

Quarantine has put quite the pressure on many couples, leading to huge falling outs and breakups. In fact, divorce rates in China increased 25% during the lockdowns! Breakups during social distancing are especially tough, as people are separated from their support systems, and unable to have a fun night out (unless you happen to live in a place where you’re able to go out, and if you do, please, please, please wear a mask). Luckily, we still have music! If the recent lack of space has caused your relationship to end, and you’re salty about the thought of your ex moving on, FLETCHER has got the song for you!

In January, the unreleased track “Bitter” appeared in an episode of The L Word Generation Q. Fans spent months waiting for the song to drop, and it has recently arrived!

 

FLETCHER - BITTER (WITH KITO)

On “Bitter,” FLETCHER is exactly that. In the first verse, she sets the scene by listing some let downs and disappointing circumstances that describe what she’s feeling.

It's like being on the outside of an inside joke
It's like when they only got Pepsi and you really want Coke
It's like you finally get a text back and it's just your mom
It's like when you just broke up and they play your song

Big bummers all around. The pre-chorus discusses the nuances of the situation. On one hand, that person absolutely can move on because the relationship is over, but on the other hand, it still hurts to think about. FLETCHER is self-aware, letting herself feel and process the breakup. In the chorus, she cleverly uses both meanings of the word bitter. Not only is she emotionally bitter that her ex could be moving on, she’s also left a bitter taste and wonders if her ex’s new girl can taste it, too. Skillful melodies and sleek production by Kito support the seething lyrics.

In addition to the surprise drop of the song, FLETCHER also blessed us with an all woman produced music video (and her makeup looks AMAZING)! While FLETCHER may be bitter in processing the breakup, she looks cool as hell. If you’re grappling with the confusing emotions that come after a breakup, put on “Bitter” and get ready to dance and cry at the same time.

Pride 2020 Emerging Artists & Favorites

Arielle Tindel is from Cleveland, Ohio. She recently graduated from Berklee College of Music with degrees in Music Business Marketing and Songwriting. In her free time, Arielle can be found gardening or playing bass.