We Are: The Guard are very proud to represent mxms and all of their very deeply darkly troubled pop music on our label. It’s not often that we come across artists who have this much to say, but especially not in such an interesting and haunting manner. Readers of the site know we’re basically obsessed, but we consider it our main mission of 2019 (and beyond) to spread their music as far as we possibly can. Sure, we have a vested interest in their success, but that’s only because first and foremost we’re fans.

Go ahead and watch the lyric video for mxms’ new song, “What’s My Name,” right here.  Warning: there’s graphic lyrical content and heavy themes in the videos, but maybe we all need to have our world rocked sometimes.



“What’s My Name” is a song that deals with some pretty serious topics, a modernized version of Radiohead’s “Creep,” that extends well past self-loathing and straight into the traumas of bullying. Being called names like weirdo and gay is just the tip of the iceberg, and being laughed at by teachers doesn’t help much for the damaged narrator of this song either. Unfortunately, this is from the perspective of someone feeling a lot of pain, and unable to get the help they need.

We’re left feeling a sense of unease as Ariel Levitan screams a chorus of wanting to blow out her brains. Not just a trivial lyric, the duo dropped this song on Suicide Prevention Day to bring attention to a much needed cause. We applaud this sincere effort.

Starkly contrasting the images of abandoned locations with the sparse instrumentation and heavy lyrics, we’re left with a heavy case of existential dread. But then again, this isn’t a light issue. mxms handle it with care and serious affection for those in need of someone to listen.

This is a sad song, with a sad music video. I don’t know why we’d expect anything else from this band. They are the masters of it.

We can all help prevent suicide. The Suicide Prevention Lifeline provides 24/7, free and confidential support for people in distress, prevention and crisis resources for you or your loved ones, and best practices for professionals. Please call 1-800-273-8255.


From deep within the murky depths of the Los Angeles River emerged a creature: 50% raver, 50% comedian, 10% Robotcop. Kurt Kroeber doesn’t own a dog, operates Soundbleed (the world’s only dance party comedy talk show rave), and is down to party with you. Come up some time and say “Hey dude!” But definitely make sure to casually drop the secret Illuminati password.