Feed Me is taking over the global EDM underground with "Sleepless."

Feed Me's not messing around. Jonathan Gooch, the producer behind Feed Me, has been busy of late, releasing his epic "Feel Love" (not to be confused with Donna Summer's "I Feel Love") just last week. While "Feel Love" was a slow-burning ballad, as meant for slow-dancing as losing yourself on the dancefloor, "Sleepless" finds Feed Me in more familiar territory.

"Sleepless" comes on like an acid trip, slowly building, morphing, and mutating in almost imperceptible ways until it hits, and you realize you're a long, long way from home. Twinkling, detuned synthesizers rise like a Blood Moon, while deep, thick, warm bass rushes in, sucking at your ankles, threatening to pull you under. All of a sudden, bam, the trip's begun in earnest, as a rude, rough electro bassline rips itself through your consciousness, through your body, pulling your strings, making you twitch uncontrollably. It's as much electro-industrial as it is epic trance. It's a beguiling mixture of lo-fi and high production values, meaning there's something here for everybody looking to lose their mind and forget their problems on the dancefloor.



Feed Me first came to public consciousness opening for Deadmau5, as well as releasing his Existential Crisis EP on the mouse-headed one's label. Like Deadmau5, Feed Me combines an underground dance aesthetic with glossy HD production values. You could imagine "Sleepless" owning an EDM festival as much as an underground warehouse party. Feed Me is just the most recent of Gooch's monikers, with a long history of underground dance music production. He's previously released work under the names Spor, Final Reckoning with Codex, and Unicron, which he also as his DJ handle.

With Feed Me, Gooch whittles his background in dubstep, drum 'n bass, and electro for something new, distinctive, and unique. He blends the detailed audio production of dubstep and drum'n bass with the live hardware hacking of electro. No matter if you like your dance music clean or very, very dirty, there's going to be something that appeals to you in "Sleepless"' five-and-a-half-minute runtime.

"Sleepless" is a good sign, that the punk rock dance music underground is still alive and well, healthy and vibrant. 10 years ago, "Sleepless" would've been called "electroclash," along the lines of live electronic acts like Fischerspooner or The Faint. We Are: The Guard have always felt that electroclash's potential has not been fully mined. Here's to a new union, of edgy, rough, raw electronics with a Pop sensibility, tailor-made for crossover appeal.

We Are: The Guard predict High Street Creeps, Feed Me's new EP from which "Sleepless" is the latest single, is going to be BIG! We can't wait!


J. Simpson occupies the intersection between criticism, creativity, and academia. Based out of Portland, Or., he is the author of Forestpunk, an online journal/brand studying the traces of horror, supernatural, and the occult through music, fashion and culture. He plays in the dreamfolk band Meta-Pinnacle with his partner Lily H. Valentine, with whom he also co-founded Bitstar Productions, a visual arts collective focused on elevating Pop Culture to High Art.