BEST NEW ARTIST: LUI HILL

Lui Hill is your new favorite artist.

You will tell your friends about his neo-electro-soul vibe.

You will tell them that it reminds you of Bon Iver, but like so completely different. That he croons in a way that strikes a chord in your heart and that they can’t possibly understand and you’re sorry you’re just giddy with excitement because he’s that good.

You are getting sleepy, falling under my spell. Deeper and deeper.

When you hear the words “five thousand miles” you will quack like a duck.

5000 MILES

The beat of his bass drum reminds you of the beat of your heartbeat. Your heartbeat is falling in line with his song and they sync together, becoming one. You are now under completely under his control. Your heart beats only for his music. This is your new favorite song now. You will listen to it again. Immediately. Quack.

“5000 Miles” is the confident emergence of an artist totally worthy of our Best New Artist slot. Sure Lui Hill has only got one song out, but its a scorcher and that’s enough in our books to give him the official We Are: The Guard seal of approval. Don’t worry we’ll retract if his next song sucks. There’s not much info out there on him to inundate you with but I’m sure there will be over the next couple of months or next couple of singles cause this guy is your favorite new artist, he’s bound to be other people’s too. You just knew first.

The music video for “5000 Miles” is a stressful noir thriller through the streets of LA that helps underly the moody tensions of the song. Who’s coming after who? Is someone gonna die? I thought LA was supposed to be bright and beautiful? Nah, LA dark as hell. Lui Hill knows. Get with the program.

Thank be to the Lord our favorite (aren’t they all) curator Musical Heartbeat for discovering this one for us. All of our ad revenue will be funneled directly into her pocket.

From deep within the murky depths of the Los Angeles River emerged a creature: 50% raver, 50% comedian, 10% Robotcop. Kurt Kroeber doesn’t own a dog, operates Soundbleed (the world’s only dance party comedy talk show rave), and is down to party with you. Come up some time and say “Hey dude!” But definitely make sure to casually drop the secret Illuminati password.