BEST NEW ARTIST: PHARAOH

4/20/18
Pharaoh

PHARAOH to Russia is like what Future is to America. Or what Drake is to Canada.

Or what Ninja of Die Antwoord is to South Africa (not so sure about that one).

The can’t miss, redefining a genre with every new track kind of hotness.

PHARAOH is proper in Moscow with his long blond hair, punk rock don’t give a fuck streetwear look AND the scuzzed out flow to back it up. He just released his fifth solo mixtape, Pink Phloyd and his REDUYM EP under the name Dullboy. He serves to inspire his whole crew of other MC’s and Producers, running the Dead Dynasty Collective, who are I can only assume the featured MCs and producers on all of his tracks.

I have literally no clue what he’s saying because I don’t speak Russian but it seems cool as fuck, and honestly that’s as much of a commodity as anything in 2018.

 

ДИКО, НАПРИМЕР

If this is what Russian Gangster Rap is, consider me involved.

Like I want in.

Who do I have to talk to? Sign me up for the gang.

This is some 1920’s throwback to Soviet Union royalty on vacation in the countryside shit, but it definitely also feels entirely representative of what I imagine gang life of St. Petersburg or Moscow or Odessa to actually be like. But of course I’m dreaming, this just the movies. The video for “ДИКО, НАПРИМЕР” or “DIKO, NAPRIMER” is classy as fuck like Yorgos Lanthimos co-directing real world culture with Wes Anderson’s Production Designer making it look good on the side. The crew behind the video is definitely going places and if they’re not breaking through into the world of independent cinema or Cannes or some shit with some cinematic truth in the next five years I’ll be surprised. Not that I’ll remember their names. Or actually be surprised if they aren’t because the industry is hard and YOU GOTTA have that hustle to make it. HUSTLE WITH PHARAOH THOUGH SO MAYBE.

This track was produced by White Punk with the kind of chill ass beat and west coast bass that could have solved The Cold War.

Hell, it probably did. WHERE were you in 1991, White Punk? That certainly sounds like an alias… WERE YOU A DOUBLE AGENT OR WHAT?!

 

PHARAOH - ФОСФОР (PROD. BY COLDSIEMENS)

“ФОСФОР” is a complete and total departure from everything I just said before so WHAT THE HELL DO I KNOW? This just proves that not only does PHARAOH have talent, he’s also got range. Dark trap hi-hats under cut screamo/hardcore vocal breakdowns to give off witch house vibes and create a music video that’s so dark and subtly disturbing that it feels like one of those cursed images that gets passed around twitter.

It’s just like the Ring. After watching this video, you will die in seven days.

NAH JUST KIDDING. WASH YOUR EYEBALLS CLEAN WITH THE VIDEO TO ANY NUMBER OF OTHER PHARAOH TRACKS AND GET THAT A E S T H E T H I C  BACK ON LOCK.

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From deep within the murky depths of the Los Angeles River emerged a creature: 50% raver, 50% comedian, 10% Robotcop. Kurt Kroeber doesn’t own a dog, operates Soundbleed (the world’s only dance party comedy talk show rave), and is down to party with you. Come up some time and say “Hey dude!” But definitely make sure to casually drop the secret Illuminati password.