DAUGHTERS OF NOISE! - 2023 VIDEO PREMIERE

2/4/20
Daughters of Noise! - 2023

LA's Daughters of Noise! Get a retrodelic, futuristic video for "2023."

 

DAUGHTERS OF NOISE! - "2023"

It is notoriously difficult to envision the future. By definition, it hasn't happened yet. There's no telling what might happen between now and then - what groundbreaking new technologies will shake up our world like a snowglobe; what far-out fashion trends will take hold; what we'll be listening to, watching, looking at. Even eerily prescient visions of the future like Back To The Future II, with its accurate predictions of The Cubs winning the World Series, the advent of home streaming, and holographic celebrities, couldn't predict cell phones, mobile technology, or the internet. And we're not wearing those wild cubist sunglasses... unfortunately.

Usually, we're stuck envisioning the future as a scrambled up extension of the current timeline we're living in. Of course, many of these retro-futuristic visions haven't yet shaken out, although some have. To truly try and imagine what the world might be like in just a few years, perhaps the best approach is to return to every previous era's vision of what tomorrow might have in store.

That's what LA electro-duo Daughters of Noise! Have done with the brand new video for "2023," which is equal parts 1983, 1993, and 2003. When we first debuted the single for "2023" on We Are: the Guard, Kurt Kroeber wrote, "Did we hop in a time machine and fast-forward to the exact future from Back to the Future II?  'Cause it sure feels like it." The video, and music, for "2023" does feel like 1989's vision of the future. Daughters of Noise! Come across like some glamorous time travelers, come to save us from the tacky present, decked out in leopard print pumps and red leather trench coats. They're like a ravey, fashionable Terminator, with geometric haircuts and snakeskin bodysuits.

Musically, "2023" calls upon former visions of the future, sounding like Madonna's "Vogue" with a bubblegum bassline. The music video helps spread their retro-futuristic vision, cementing Daughters of Noise! As the time-traveling tastemakers they just might be.

Daughters of Noise! Is the duo of Coco Morier, who's written material for some of the biggest pop stars on the planet, from Britney Spears to Demi Lovato to Ellie Goulding, and Arama who has her vocals appear on tracks by Tokimonsta and Major Lazer. It's beyond fascinating to see them emerge with their own vision and aesthetic, taking their poppy sensibilities into more experimental territory.

Daughters of Noise!, are you actually from the future? Can you let us know how things turn out? And if you've got any extra room in that time machine, could you take us with you?  

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J. Simpson occupies the intersection between criticism, creativity, and academia. Based out of Portland, Or., he is the author of Forestpunk, an online journal/brand studying the traces of horror, supernatural, and the occult through music, fashion and culture. He plays in the dreamfolk band Meta-Pinnacle with his partner Lily H. Valentine, with whom he also co-founded Bitstar Productions, a visual arts collective focused on elevating Pop Culture to High Art.